What does it take to build a successful business? Scratch that. What does it take to build a 9-figure business?!? We are getting real now.
It is simple. Stop trying to know everything and START taking action. You can learn more from bad experiences (such as being dead broke) over reading a book or paying for a class. Yes, education and learning is important but it pales in comparison to action.
In this week’s podcast, I interview self-made millionaire Brian Cristiano. Brian is the Founder & CEO of BOLD Worldwide, Entrepreneur, Keynote Speaker, Marketing Expert and Creator of the Docu-Series: Growing BOLD. His focus is building a $100,000,000+ Marketing & Media Company.
How do you swallow an elephant? One bite at a time. That is how Brian is striving to obtain his goal. One action at a time.
In this podcast, you will learn that launching a successful digital campaign is a very important component for business growth and an action that is necessary to put gas on your growth fire. It’s very easy for entrepreneurs to forget who their customers actually are. The biggest win is starting with knowing who your core customers are and their values and then taking massive action to solve their problems.
Understanding your customer requires interacting with your audience and looking at data. You need to be aware of customer values and what drives them. How did you retain them in the first place? Through customer service? Prices? Focus on how you can make those components bigger and better and tell a story around it. The key is to retain your customers.
Where most entrepreneurs go wrong is that they spend too much time focusing on tactics such as what’s the cost per lead, and not enough time actually focusing on their customers and taking action to get that first lead. And second lead, and third, and 10th, and 1,000th…...
Customers are marketing geniuses. If you market based off customer needs, you skip the guessing game. That is the biggest game changer.
Your marketing campaign will become more successful the more you stop making it about you and what your selling, and start focusing on what you can do for your customers.
If you are ready to level up your marketing campaign and take action towards solving your customer’s problem, then you are on the path to 9-figures!
“Stop selling the features and start selling the outcome - understand your customer to actually sell the outcome”
“Are you driving a deal or something intriguing enough that the rest of the market isn’t?”
“The real win is starting from who your core customers and what are their values?”
What do your customers really want?