The Power of Focused Marketing, 02/25/2021

In this episode of Y.E.L 2.0, your host Peter Voogd reveals the true power of focused marketing and the 10 steps to building an online empire!

Episode Highlights:

• Decide what you are going to claim and what you want to be considered the master at
• Pick something that you’ve researched thoroughly before diving head-first into your craft
• Find out who is already searching for the topic that you have chosen and who you have the most fun working with
• Figure out the problems and ambitions of your audience by simply asking them
• When preparing for and delivering a speech in Dubai, Peter did not feel nervous for the first time in his life
• With enough due diligence and preparation, you can take the anxiety out of any process
• Determine what is unique about your story and present it in a way that connects with your audience
• The worst things you can do is make your story up on the cuff or verbally vomit all over your listeners
• People make the mistake of selling themselves rather than the solution to the prospect’s problems
• Make sure that your content is simple and easy to find before you start promoting it
• By giving away free content, you can create raving fans and force yourself to create bigger and better content
• Build alliances with a network of promotional partners that are in a similar mindset as you
• Focus on consistently innovating and exceeding customer expectations as you stay in a state of growth and change
• Never forget that the only way to get to a million is to start with one
• Differentiate your brand with your experience and unique perspective on a subject and how you simplify your content
• By staying authentic and consistent, you can become confident rather than feeling like an imposter

3 Key Points

1. Knowing the steps, understanding business, becoming a marketer of the doing, and learning how to test repeatedly are the steps to building an online empire.
2. It’s vital to understand that your customers are marketing geniuses, so if you can figure out their problems and ambitions, you will set yourself up for a 7-digit empire.
3. Tell your story in a way that creates engagement for people that will make them want to work with your brand.

Tweetable Quotes:

• “You’ve got to figure out what you really want to get good at and what is going to keep you engaged.” - Peter Voogd
• “The worst thing you can be is just another.” - Peter Voogd
• “Your customers are marketing geniuses.” - Peter Voogd
• “If pressure creates anxiety, you haven’t prepared enough.” - Peter Voogd

You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody. 

Resources Mentioned:

• Peter Voogd’s Website
• Peter Voogd’s Instagram
• Peter Voogd’s LinkedIn
• Peter Voogd’s YouTube
• Game Changers Academy

In this episode of Y.E.L 2.0, your host Peter Voogd teaches you how to use social media strategically for your benefit and to avoid wasting any time!

Episode Highlights:

• Every second of the day, 11 more people around the world use social media for the first time
• More than half the population of the world averages over 2 hours of social media every day
• Of the average global lifespan of 72 years, based on the average social media time, people will spend over 7 years on social media in their lives
• So many people blindly scroll to look at snapshots of other people’s lives
• Since 1987, depression is up 400% while suicide is up 30% since 2005, reaching its peak in the last year
• Too much comparison leads to a toxic relationship with social media
• It’s important that we maximize our online usage by using it strategically with an end goal in mind
• It’s those times that you feel a need to get on social media that you should resist the most
• While it’s great to consume and learn, without producing and executing, you will only become frustrated
• With so much emphasis on that endorphin spike, it’s vital to turn off all notification when trying to do your best work
• Unfollow and avoid anybody that does not align with the values by which you want to live your life
• Peter knows that when he’s older, he wants less time hustling and spending more time with his kids
• Follow people who you respect because those are the people that you are going to become

3 Key Points

1. More than ever before, social media
2. Due to the fact that social media only shows snapshots of other people’s best lives, viewers experience a massive amount of anxiety.
3. Limiting screen time, producing more than consuming, turning off all notifications, and unfollowing anyone irrelevant to your vision, are the 4 ways to detox from social media.

Tweetable Quotes:

• “Every second, 11 more people use social media for the first time.” - Peter Voogd
• “It can be your greatest asset or your worst nightmare. That’s the scary thing is there’s no in-between when it comes to social media.” - Peter Voogd
• “Do not open until you have an end result and a time limit.” - Peter Voogd
• “When you’re in the zone, it’s important to stay focused, get as much done as you can, and turn off all notifications.” - Peter Voogd

You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody. 

Resources Mentioned:

• Peter Voogd’s Website
• Peter Voogd’s Instagram
• Peter Voogd’s LinkedIn
• Peter Voogd’s YouTube
• Game Changers Academy

In this episode of Y.E.L 2.0, your host Peter Voogd tells you what you need to do to avoid killing your potential and achieve what you never thought was possible!

Episode Highlights:

• You have to have someone to hold you to high standards to avoid killing your potential
• Pushing yourself beyond what you thought was possible is the only way to realize what you’re missing out on
• Since hiring a personal trainer, Peter has realized that he had become stuck in his routine
• Surrounding yourself with people that are smarter than you will allow you to achieve your potential
• Most people make the mistake of letting themselves down while focusing on not letting others down
• People with an abundant mindset will think long-term and achieve the best possible results
• Progress acts as the ultimate motivator throughout all areas of life
• Focus on being better than you were yesterday and you will eventually be better than your best
• Practice what you preach and the right people will become motivated enough to be a part of it

3 Key Points

1. Once you become stuck in a routine, you need to push yourself past your limits to avoid killing your potential.
2. It’s important to surround yourself with people that are smarter than you that will hold you to high standards when you can’t do it on your own.
3. People have a tendency to let themselves down much more willingly than letting other people down.

Tweetable Quotes:

• “The only way to grow, to expand your capacity, to become more and achieve more, is to push yourself.” - 
• “If you don’t have someone challenging you, if you don’t have someone to hold you to high standards...you are killing your potential.” - 
• “We’ll let ourselves down all day long. I’ll let myself down before I let other people down.” - 

You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody.  

Resources Mentioned:

• Peter Voogd’s Website
• Peter Voogd’s Instagram
• Peter Voogd’s LinkedIn
• Peter Voogd’s YouTube
• Game Changers Academy

In this episode of Y.E.L 2.0, your host Peter Voogd interviews Marcus Whitney about the best avenues to pursue content creation. The game is changing as we speak. Adapt and survive!

Episode Highlights:

• There is microevolution around paid newsletters because experienced journalists are starting their own companies
• People who are trained in the best brands in the world are able to spin up high-quality publications on day 1
• Marcus feels that the era of the personal brand is ending, bringing back actual audience-focused brands
• E-commerce advanced 5 years in the past year from the brick and mortar commerce days
• Shopify has exploded to over $160B in market share, making it larger than most retailers
• Seth Godin is basically one of the inventors of e-commerce and email marketing, benefiting from being around since the dawn of the internet
• There’s no barrier to entry in the podcast industry, thus creating a lot of noise and making it harder to stand out
• Many people that are making the most noise haven’t actually done anything to qualify as an authority
• Rising above the noise is so much more than just building a fanbase these days
• You’ve got be able to capture your audience’s attention and deliver quality value
• So many people have their backs up against the wall, making today’s content market that much more competitive
• 8 core concepts that are present in every single: business, leadership, finance, operations, growth, product, service, sales, and marketing

3 Key Points

1. Newsletters are experiencing microevolution as experienced and expert writers leave large corporations to start their own companies.
2. While personal brands are on their way out, the audience-focused brands that are coming back will be centered around one person.
3. Those that understand how to connect with their audience at the highest level need to have an edge to make themselves heard amongst all the crowd noise.

Tweetable Quotes:

• “We are about to have a different class of people enter this space.” - Marcus Whitney
• “I have a bit of a sense that the era of the personal brand is ending.” - Marcus Whitney
• “What are the things you’re doing that nobody sees you doing? That’s where the leverage is.” - Marcus Whitney
• “That’s the question. Is your product good enough? Does it deliver?” - Marcus Whitney

You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody.  

Resources Mentioned:

• Peter Voogd’s Website
• Peter Voogd’s Instagram
• Peter Voogd’s LinkedIn
• Peter Voogd’s YouTube
• Game Changers Academy
• @web