In this episode of Y.E.L 2.0, your host Peter Voogd interviews Marcus Whitney about the best avenues to pursue content creation. The game is changing as we speak. Adapt and survive!
- There is microevolution around paid newsletters because experienced journalists are starting their own companies
- People who are trained in the best brands in the world are able to spin up high-quality publications on day 1
- Marcus feels that the era of the personal brand is ending, bringing back actual audience-focused brands
- E-commerce advanced 5 years in the past year from the brick and mortar commerce days
- Shopify has exploded to over $160B in market share, making it larger than most retailers
- Seth Godin is basically one of the inventors of e-commerce and email marketing, benefiting from being around since the dawn of the internet
- There’s no barrier to entry in the podcast industry, thus creating a lot of noise and making it harder to stand out
- Many people that are making the most noise haven’t actually done anything to qualify as an authority
- Rising above the noise is so much more than just building a fanbase these days
- You’ve got be able to capture your audience’s attention and deliver quality value
- So many people have their backs up against the wall, making today’s content market that much more competitive
- 8 core concepts that are present in every single: business, leadership, finance, operations, growth, product, service, sales, and marketing
3 Key Points
- Newsletters are experiencing microevolution as experienced and expert writers leave large corporations to start their own companies.
- While personal brands are on their way out, the audience-focused brands that are coming back will be centered around one person.
- Those that understand how to connect with their audience at the highest level need to have an edge to make themselves heard amongst all the crowd noise.
- “We are about to have a different class of people enter this space.” - Marcus Whitney
- “I have a bit of a sense that the era of the personal brand is ending.” - Marcus Whitney
- “What are the things you’re doing that nobody sees you doing? That’s where the leverage is.” - Marcus Whitney
- “That’s the question. Is your product good enough? Does it deliver?” - Marcus Whitney
You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody.