In this episode of Y.E.L 2.0, your host Peter Voogd interviews Marcus Whitney about the best avenues to pursue content creation. The game is changing as we speak. Adapt and survive!
Episode Highlights:
- There is microevolution around paid newsletters because experienced journalists are starting their own companies
- People who are trained in the best brands in the world are able to spin up high-quality publications on day 1
- Marcus feels that the era of the personal brand is ending, bringing back actual audience-focused brands
- E-commerce advanced 5 years in the past year from the brick and mortar commerce days
- Shopify has exploded to over $160B in market share, making it larger than most retailers
- Seth Godin is basically one of the inventors of e-commerce and email marketing, benefiting from being around since the dawn of the internet
- There’s no barrier to entry in the podcast industry, thus creating a lot of noise and making it harder to stand out
- Many people that are making the most noise haven’t actually done anything to qualify as an authority
- Rising above the noise is so much more than just building a fanbase these days
- You’ve got be able to capture your audience’s attention and deliver quality value
- So many people have their backs up against the wall, making today’s content market that much more competitive
- 8 core concepts that are present in every single: business, leadership, finance, operations, growth, product, service, sales, and marketing
3 Key Points
- Newsletters are experiencing microevolution as experienced and expert writers leave large corporations to start their own companies.
- While personal brands are on their way out, the audience-focused brands that are coming back will be centered around one person.
- Those that understand how to connect with their audience at the highest level need to have an edge to make themselves heard amongst all the crowd noise.
Tweetable Quotes:
- “We are about to have a different class of people enter this space.” - Marcus Whitney
- “I have a bit of a sense that the era of the personal brand is ending.” - Marcus Whitney
- “What are the things you’re doing that nobody sees you doing? That’s where the leverage is.” - Marcus Whitney
- “That’s the question. Is your product good enough? Does it deliver?” - Marcus Whitney
You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody.
Resources Mentioned: