The Power of Focused Marketing, 02/25/2021

In this episode of Y.E.L 2.0, your host Peter Voogd reveals the true power of focused marketing and the 10 steps to building an online empire!

Episode Highlights:

• Decide what you are going to claim and what you want to be considered the master at
• Pick something that you’ve researched thoroughly before diving head-first into your craft
• Find out who is already searching for the topic that you have chosen and who you have the most fun working with
• Figure out the problems and ambitions of your audience by simply asking them
• When preparing for and delivering a speech in Dubai, Peter did not feel nervous for the first time in his life
• With enough due diligence and preparation, you can take the anxiety out of any process
• Determine what is unique about your story and present it in a way that connects with your audience
• The worst things you can do is make your story up on the cuff or verbally vomit all over your listeners
• People make the mistake of selling themselves rather than the solution to the prospect’s problems
• Make sure that your content is simple and easy to find before you start promoting it
• By giving away free content, you can create raving fans and force yourself to create bigger and better content
• Build alliances with a network of promotional partners that are in a similar mindset as you
• Focus on consistently innovating and exceeding customer expectations as you stay in a state of growth and change
• Never forget that the only way to get to a million is to start with one
• Differentiate your brand with your experience and unique perspective on a subject and how you simplify your content
• By staying authentic and consistent, you can become confident rather than feeling like an imposter

3 Key Points

1. Knowing the steps, understanding business, becoming a marketer of the doing, and learning how to test repeatedly are the steps to building an online empire.
2. It’s vital to understand that your customers are marketing geniuses, so if you can figure out their problems and ambitions, you will set yourself up for a 7-digit empire.
3. Tell your story in a way that creates engagement for people that will make them want to work with your brand.

Tweetable Quotes:

• “You’ve got to figure out what you really want to get good at and what is going to keep you engaged.” - Peter Voogd
• “The worst thing you can be is just another.” - Peter Voogd
• “Your customers are marketing geniuses.” - Peter Voogd
• “If pressure creates anxiety, you haven’t prepared enough.” - Peter Voogd

You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody. 

Resources Mentioned:

• Peter Voogd’s Website
• Peter Voogd’s Instagram
• Peter Voogd’s LinkedIn
• Peter Voogd’s YouTube
• Game Changers Academy

In this episode of Y.E.L 2.0, your host Peter Voogd teaches you how to use social media strategically for your benefit and to avoid wasting any time!

Episode Highlights:

• Every second of the day, 11 more people around the world use social media for the first time
• More than half the population of the world averages over 2 hours of social media every day
• Of the average global lifespan of 72 years, based on the average social media time, people will spend over 7 years on social media in their lives
• So many people blindly scroll to look at snapshots of other people’s lives
• Since 1987, depression is up 400% while suicide is up 30% since 2005, reaching its peak in the last year
• Too much comparison leads to a toxic relationship with social media
• It’s important that we maximize our online usage by using it strategically with an end goal in mind
• It’s those times that you feel a need to get on social media that you should resist the most
• While it’s great to consume and learn, without producing and executing, you will only become frustrated
• With so much emphasis on that endorphin spike, it’s vital to turn off all notification when trying to do your best work
• Unfollow and avoid anybody that does not align with the values by which you want to live your life
• Peter knows that when he’s older, he wants less time hustling and spending more time with his kids
• Follow people who you respect because those are the people that you are going to become

3 Key Points

1. More than ever before, social media
2. Due to the fact that social media only shows snapshots of other people’s best lives, viewers experience a massive amount of anxiety.
3. Limiting screen time, producing more than consuming, turning off all notifications, and unfollowing anyone irrelevant to your vision, are the 4 ways to detox from social media.

Tweetable Quotes:

• “Every second, 11 more people use social media for the first time.” - Peter Voogd
• “It can be your greatest asset or your worst nightmare. That’s the scary thing is there’s no in-between when it comes to social media.” - Peter Voogd
• “Do not open until you have an end result and a time limit.” - Peter Voogd
• “When you’re in the zone, it’s important to stay focused, get as much done as you can, and turn off all notifications.” - Peter Voogd

You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody. 

Resources Mentioned:

• Peter Voogd’s Website
• Peter Voogd’s Instagram
• Peter Voogd’s LinkedIn
• Peter Voogd’s YouTube
• Game Changers Academy

In this episode of Y.E.L 2.0, your host Peter Voogd tells you what you need to do to avoid killing your potential and achieve what you never thought was possible!

Episode Highlights:

• You have to have someone to hold you to high standards to avoid killing your potential
• Pushing yourself beyond what you thought was possible is the only way to realize what you’re missing out on
• Since hiring a personal trainer, Peter has realized that he had become stuck in his routine
• Surrounding yourself with people that are smarter than you will allow you to achieve your potential
• Most people make the mistake of letting themselves down while focusing on not letting others down
• People with an abundant mindset will think long-term and achieve the best possible results
• Progress acts as the ultimate motivator throughout all areas of life
• Focus on being better than you were yesterday and you will eventually be better than your best
• Practice what you preach and the right people will become motivated enough to be a part of it

3 Key Points

1. Once you become stuck in a routine, you need to push yourself past your limits to avoid killing your potential.
2. It’s important to surround yourself with people that are smarter than you that will hold you to high standards when you can’t do it on your own.
3. People have a tendency to let themselves down much more willingly than letting other people down.

Tweetable Quotes:

• “The only way to grow, to expand your capacity, to become more and achieve more, is to push yourself.” - 
• “If you don’t have someone challenging you, if you don’t have someone to hold you to high standards...you are killing your potential.” - 
• “We’ll let ourselves down all day long. I’ll let myself down before I let other people down.” - 

You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody.  

Resources Mentioned:

• Peter Voogd’s Website
• Peter Voogd’s Instagram
• Peter Voogd’s LinkedIn
• Peter Voogd’s YouTube
• Game Changers Academy

In this episode of Y.E.L 2.0, your host Peter Voogd interviews Marcus Whitney about the best avenues to pursue content creation. The game is changing as we speak. Adapt and survive!

Episode Highlights:

• There is microevolution around paid newsletters because experienced journalists are starting their own companies
• People who are trained in the best brands in the world are able to spin up high-quality publications on day 1
• Marcus feels that the era of the personal brand is ending, bringing back actual audience-focused brands
• E-commerce advanced 5 years in the past year from the brick and mortar commerce days
• Shopify has exploded to over $160B in market share, making it larger than most retailers
• Seth Godin is basically one of the inventors of e-commerce and email marketing, benefiting from being around since the dawn of the internet
• There’s no barrier to entry in the podcast industry, thus creating a lot of noise and making it harder to stand out
• Many people that are making the most noise haven’t actually done anything to qualify as an authority
• Rising above the noise is so much more than just building a fanbase these days
• You’ve got be able to capture your audience’s attention and deliver quality value
• So many people have their backs up against the wall, making today’s content market that much more competitive
• 8 core concepts that are present in every single: business, leadership, finance, operations, growth, product, service, sales, and marketing

3 Key Points

1. Newsletters are experiencing microevolution as experienced and expert writers leave large corporations to start their own companies.
2. While personal brands are on their way out, the audience-focused brands that are coming back will be centered around one person.
3. Those that understand how to connect with their audience at the highest level need to have an edge to make themselves heard amongst all the crowd noise.

Tweetable Quotes:

• “We are about to have a different class of people enter this space.” - Marcus Whitney
• “I have a bit of a sense that the era of the personal brand is ending.” - Marcus Whitney
• “What are the things you’re doing that nobody sees you doing? That’s where the leverage is.” - Marcus Whitney
• “That’s the question. Is your product good enough? Does it deliver?” - Marcus Whitney

You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody.  

Resources Mentioned:

• Peter Voogd’s Website
• Peter Voogd’s Instagram
• Peter Voogd’s LinkedIn
• Peter Voogd’s YouTube
• Game Changers Academy
• @web 

In this episode of Y.E.L 2.0, your host Peter Voogd teaches you how to market like a millionaire. It’s all about getting in the head of your desired audience. People will only buy from you when they feel understood!

Episode Highlights:

• Come up with 5 reasons that someone should do business with you over your competition
• Don’t ever say that you are honest and ethical, show that with your actions
• Make your movement exclusive so that people want to be part of it; don’t sound needy
• Peter has had to shift from the doing of the thing to an elite marketer of the thing that you have built
• Marketing acts as an insight to the solution that you provide for the problems that your audience faces
• You can work as hard as possible and still not achieve the results and success
• Know that your product or service is so good that if you can’t get it out, you are doing the world a disservice
• Determine your audience’s real ambitions and motivations, and then provide that
• Peter’s biggest value is to create freedom for himself and his family, and that’s what motivates him now
• The key to getting people to buy your service or product is understanding the conversation that they are having in their head
• Separate yourself by bringing people in with free value, and once you find their goals, then offer the mentorship
• Bring people in in a way that is both consistent and filled with so much value that they can’t help but dive in
• Make sure that your marketing is based on current events and audience expansion
• Stay adaptable; whatever worked for your marketing before the pandemic will not work now
• Test on as many platforms as you can to see where you get the most engagement

3 Key Points

1. Becoming an expert marketer is the best way to take your product or service to the next level beyond just doing that thing.
2. Marketing can be broken down to think, feel, and act. This is how you give your audience insight into the solution that you provide.
3. You have to be incredibly confident and excited about what you do, knowing that if you don’t sell it, you’ll be doing the world a disservice.

Tweetable Quotes:

• “You don’t want to sound needy. You want to build something so dynamic that people want to be a part of it.” - Peter Voogd
• “If you really want to get good you have to start learning how to be the marketer of the thing.” - Peter Voogd
• “It’s not the hours you work. It’s about the work that you’re putting into the hours.” - Peter Voogd
• “Finish the conversation that they are already having in your head...people will only buy from you when they feel understood, not when they understand you.” - Peter Voogd

You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody.  

Resources Mentioned:

• Peter Voogd’s Website
• Peter Voogd’s Instagram
• Peter Voogd’s LinkedIn
• Peter Voogd’s YouTube
• Game Changers Academy

In this episode of Y.E.L 2.0, your host Peter Voogd explains why facing your weaknesses is the best way to become strong and achieve success!

Episode Highlights:

• The things that you are bad at are the things that can give you the most confidence
• Peter shares the lessons that he has learned in his journey to increase your chances of achieving success 
• Coming up in the real estate game, Peter was reluctant to invest because he didn’t know everything behind the numbers
• Many people don’t invest in real estate because they just don’t know how to calculate risk
• Even at his high level of success, Peter is still willing to make himself uncomfortable and enhance his skills
• The more you learn, the more you will become capable of
• Keep bettering your skills every week and you will be amazed by how far you’ve come in a year
• You have the resources to get better at anything that you want to get better at
• It’s always better to be authentic than it is to be perfect

3 Key Points

1. It’s the things that give you the most anxiety, once confronted, that can give you the greatest confidence.
2. There is nothing wrong with earning more money as long as you learn how to protect it.
3. Taking on more expands your capacity as an entrepreneur and a human being; you will become capable of more.

Tweetable Quotes:

• “The more you do things you don’t feel like doing...the more confidence you get.” - Peter Voogd
• “Keep pushing, keep studying, keep learning what you need to learn. Just because it makes your head hurt doesn’t mean you shouldn’t learn it.” - Peter Voogd
• “The more money you make is fine, as long as you protect it.” - Peter Voogd
• “Give up the need to be perfect to be authentic.” - Peter Voogd

You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody.  

Resources Mentioned:

• Peter Voogd’s Website
• Peter Voogd’s Instagram
• Peter Voogd’s LinkedIn
• Peter Voogd’s YouTube
• Game Changers Academy

In this episode of Y.E.L 2.0, your host Peter Voogd explains why facing your weaknesses is the best way to become strong and achieve success!

Episode Highlights:

• The things that you are bad at are the things that can give you the most confidence
• Peter shares the lessons that he has learned in his journey to increase your chances of achieving success 
• Coming up in the real estate game, Peter was reluctant to invest because he didn’t know everything behind the numbers
• Many people don’t invest in real estate because they just don’t know how to calculate risk
• Even at his high level of success, Peter is still willing to make himself uncomfortable and enhance his skills
• The more you learn, the more you will become capable of
• Keep bettering your skills every week and you will be amazed by how far you’ve come in a year
• You have the resources to get better at anything that you want to get better at
• It’s always better to be authentic than it is to be perfect

3 Key Points

1. It’s the things that give you the most anxiety, once confronted, that can give you the greatest confidence.
2. There is nothing wrong with earning more money as long as you learn how to protect it.
3. Taking on more expands your capacity as an entrepreneur and a human being; you will become capable of more.

Tweetable Quotes:

• “The more you do things you don’t feel like doing...the more confidence you get.” - Peter Voogd
• “Keep pushing, keep studying, keep learning what you need to learn. Just because it makes your head hurt doesn’t mean you shouldn’t learn it.” - Peter Voogd
• “The more money you make is fine, as long as you protect it.” - Peter Voogd
• “Give up the need to be perfect to be authentic.” - Peter Voogd

You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody.  

Resources Mentioned:

• Peter Voogd’s Website
• Peter Voogd’s Instagram
• Peter Voogd’s LinkedIn
• Peter Voogd’s YouTube
• Game Changers Academy

In this episode of Y.E.L 2.0, your host Peter Voogd shares the story behind his first 10 million dollars. From humble beginnings himself, Peter knows what it takes to achieve success from any starting point!

Episode Highlights:

• After dropping out of college, Peter went against everyone’s advice and started a direct-sales business in Tacoma, WA
• Peter sacrificed fun times with his friends in college to build his business
• All Peter wanted was to have something different than the 9-5 schedules that surrounded him growing up
• Slowly, Peter began to realize what it took to build a business and establish an incredible leadership team
• Doing all the wrong things taught Peter what it took to do all the right things
• The most important thing is that you start; you will learn what you need to along the way
• You must constantly seek to expand your capacity as you are learning how to become a great leader
• From doing $140k over 90 hour weeks to over $800k in half the hours just 2 summers later
• Building the right team and becoming a master of his own time fueled Peter to take that big leap
• Escaping reality through drugs, alcohol, or other means will only make your reality worse
• Investing in people and making them feel a part of something will help you build a team that will go to war for you
• Don’t judge anyone by where they are from or their background because you don’t know their potential
• With over 20 rentals to his name now, people don’t realize that Peter lived in 6 or 7 terrible apartments during his growth
• Having an important purpose and mission will give you and others a reason to keep pushing
• Change didn’t come to Peter’s life until he was willing to take responsibility for everything in it

3 Key Points

1. While all of his friends were partying in college and enjoying life, Peter decided to move away and build his business.
2. Peter was willing to sacrifice weekends, holidays, and time with family to make a real impact on the world.
3. Learning how to develop people, master his time, and be more efficient and effective allowed Peter to grow exponentially.

Tweetable Quotes:

• “You have to start somewhere.” - Peter Voogd
• “I knew nothing about leadership. I knew nothing about success. All I knew was that I wanted something different.” - Peter Voogd
• “The only way to expand your capacity is by taking on more than what you currently think you are capable of.” - Peter Voogd
• “We had such a mission here that people wanted to be a part of it.” - Peter Voogd
• “When you’re on purpose and off yourself, all the successful things will start coming to you.” - Peter Voogd

You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody.  

Resources Mentioned:

• Peter Voogd’s Website
• Peter Voogd’s Instagram
• Peter Voogd’s LinkedIn
• Peter Voogd’s YouTube
• Game Changers Academy

In this episode of Y.E.L 2.0, your host Peter Voogd provides a clear guide to achieve your goals by sharing 10 traits and proven money-making focuses!

Episode Highlights:

• People tell themselves a plethora of lies as to why they cannot achieve their goals and become rich on the way
• The traditional ways of becoming wealthy are disappearing
• Through the internet, the wealthy are becoming younger and younger, while the poor are getting older and older
• Most of society has not been taught how to build real wealth because they were never taught how money works
• Unfortunately, the subject of money is taught at home, not at school, so bad habits are passed down from generation to generation
• It’s impossible to create long-term wealth if you don’t respect or value money
• Understanding how money works and appreciating it is the best way to solve problems and build sustained wealth
• Over 70% of lottery winners lose all of the money that they won in just 3-5 years because they don’t know how to handle money
• Before you can maximize your business, you must have a scalable vehicle to get there that will keep you engaged in the long-term
• Ask yourself all the questions that you need to be aware of before you dive into the pool
• Knowing yourself well enough to get yourself to do things in the times that you least feel like doing them
• Having a good circle of influence and the right set of reasons can teach you to be as resourceful as possible
• Get control of your emotions or they will control you and send you back to where you started
• Focus and concentrate on the right activities that will help you grow yourself and your business
• Effective marketing is done by those that believe in their product to the point that it would be a disservice not to show the world
• 3 ways to grow your revenue: increase your number of clients, average sale price, and how many times they buy per year
• Put a system in place where you reward people for referring their networks to your business
• Position yourself as the leading authority in your marketplace and your business will come to you
• Hire slow and delegate tasks properly in order to avoid as many setbacks as possible
• Speed kills; challenge yourself to handle your business tasks as quickly as you can and your growth will skyrocket
• Understanding the importance of writing effective copy separates the lions from the zebras

3 Key Points

1. At present, the economy is based on skills as compared to the past when it was based on certificates.
2. Your number 1 priority when it comes time to grow your business is knowing your numbers, all of your numbers.
3. It’s important to have complete control over your emotions so that you can make logical decisions in times when you are overwhelmed with emotion.

Tweetable Quotes:

• “Before you set a plan to become wealthy, you have to understand why most struggle.” - Peter Voogd
• “Yes, the number of millionaires is rising, but it’s not because of traditional education.” - Peter Voogd
• “When the economy goes down, the money doesn’t disappear; it just transfers to the successful people that execute these habits.” - Peter Voogd
• “You need to think like a millionaire but hustle like you’re broke until the income comes in.” - Peter Voogd

You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody.  

Resources Mentioned:

• Peter Voogd’s Website
• Peter Voogd’s Instagram
• Peter Voogd’s LinkedIn
• Peter Voogd’s YouTube
• Game Changers Academy

In this episode of Y.E.L 2.0, your host Peter Voogd breaks down his strategy for creating the best mindset possible for 2021!

Episode Highlights:

• It’s important to go into the new year with a mantra, especially if you need to recreate yourself
• Focus on simplifying your obsession for the next year and then audit your circle of influence
• Ask yourself: What might get in my way? Who might get in my way? How can I prevent that from happening?
• Look through your relationships and figure out how you can continue them while adding value to the ones that are worth it
• Don’t make yourself so accessible
• Make it a priority to connect with people that are at a higher level than yourself
• Master know why they do what they do and how to get things done by hiring the right people
• Have a mentor who can help you reach new heights in whatever area you value
• Build your advisory board with people that bring you up to new levels throughout the areas of your life
• Commit to the most effective strategy of personal growth for yourself and find out what you don’t know about yourself
• The worst thing you can do in business going into 2021 is going with the flow and acting according to random emotions
• Peter realized that it’s normal to fall out of the zone every once in a while, but it’s important to keep your actions the same
• Create an in-the-zone ritual that will pop you back into that zone so you can continue to crush your goals
• Audience expansion is an ongoing process that is the key to creating raving fans and killing it in 2021
• Come up with a not-to-do list of the behaviors that you absolutely need to stop
• Key activities that will connect you with your customers at a deeper level include referral systems and perfecting the product or service
• Focus on the marketing tactics that created 90% of your business in the last 12 months
• True self-belief in your product or service means that you are willing to spend 90% on the marketing
• Systemize your growth by creating a process around little things throughout the year rather than planning the entire year

3 Key Points

1. Audit the relationships in your life by focusing on quality not quantity. Decide what relationships add value to your life and that you can add value to and get rid of the rest.
2. The greatest leaders on earth know how to hire others who complement their weak spots.
3. You are going to have days when you don’t feel in that zone, but don’t let that change your actions.

Tweetable Quotes:

• “What statement or vision is going to drive you the next year? What is your magnificent obsession?” - Peter Voogd
• “Social media either controls you or you control it.” - Peter Voogd
• “What you don’t know about yourself controls your life.” - Peter Voogd
• “If you try to ask for something without giving value or creating a raving fan, it backfires.” - Peter Voogd
• “You know that what you deliver is so good, that if you don’t learn how to sell it and market it, you’re doing the world a disservice.” - Peter Voogd

You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody.  

Resources Mentioned:

• Peter Voogd’s Website
• Peter Voogd’s Instagram
• Peter Voogd’s LinkedIn
• Peter Voogd’s YouTube
• Game Changers Academy